TY  - JOUR
AB  - The purpose of this article is to help corporates learn from the small business owner so they can implement winning strategies in their own business and/or also sell more effectively to their customers, the small business owner. Shirlaws has 250 small business clients globally and has spent ten years developing its models in the marketplace. These strategies can be applied to any corporate. Just as importantly, Shirlaws knowledge of small businesses can provide corporates insights into their client base to increase sales and improve customer retention.
VL  - 6
IS  - 1
SN  - 1077-5730
DO  - 10.1108/08944310510557530
UR  - https://doi.org/10.1108/08944310510557530
AU  - Johnstone Marc
PY  - 2005
Y1  - 2005/01/01
TI  - Applying small business success strategies in the corporate world
T2  - Handbook of Business Strategy
PB  - Emerald Group Publishing Limited
SP  - 235
EP  - 238
Y2  - 2024/04/24
ER  -