Applying small business success strategies in the corporate world

Marc Johnstone (Founding Partner of Shirlaws Global which coaches small business owners and their staff on how to grow their business.)

Handbook of Business Strategy

ISSN: 1077-5730

Publication date: 1 December 2005


The purpose of this article is to help corporates learn from the small business owner so they can implement winning strategies in their own business and/or also sell more effectively to their customers, the small business owner. Shirlaws has 250 small business clients globally and has spent ten years developing its models in the marketplace. These strategies can be applied to any corporate. Just as importantly, Shirlaws knowledge of small businesses can provide corporates insights into their client base to increase sales and improve customer retention.



Johnstone, M. (2005), "Applying small business success strategies in the corporate world", Handbook of Business Strategy, Vol. 6 No. 1, pp. 235-238.

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Copyright © 2005, Emerald Group Publishing Limited

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