Applying small business success strategies in the corporate world

Abstract

The purpose of this article is to help corporates learn from the small business owner so they can implement winning strategies in their own business and/or also sell more effectively to their customers, the small business owner. Shirlaws has 250 small business clients globally and has spent ten years developing its models in the marketplace. These strategies can be applied to any corporate. Just as importantly, Shirlaws knowledge of small businesses can provide corporates insights into their client base to increase sales and improve customer retention.

Citation

Johnstone, M. (2005), "Applying small business success strategies in the corporate world", Handbook of Business Strategy, Vol. 6 No. 1, pp. 235-238. https://doi.org/10.1108/08944310510557530