Successful strategies for new venture development

Joey Tamer (Joey Tamer’s strategies support a high ROI to Fortune 1000 and mid‐sized companies, capitalized start‐ups, and investment funds in their new venture development and growth initiatives. Her clients have included J.P. Morgan Capital, Sony, IBM, Apple, Hearst, Blockbuster, Technicolor, Harper Collins, Agfa, Scitex and Time‐Warner. She can be reached by calling (310) 245‐5310 or e‐mail

Handbook of Business Strategy

ISSN: 1077-5730

Publication date: 1 December 2005


Presents a detailed overview of the challenges of creating new ventures within established corporations, and offers success strategies for overcoming these challenges. The author outlines her experience from more than 25 years of consulting to new ventures, independent of and within corporate structures, including many within Fortune 500 companies. Several case studies of successful and unsuccessful ventures are described, including successful ventures that were later closed down by the corporation. Tamer offers explanations for the outcome of each venture. Findings include strategies to ensure the success of a new venture within a corporation: defining capital strategies (including start‐up and exit strategies that create profitable new divisions, and/or create spin‐off companies that bring a return on investment to the corporation); aligning the new venture with corporate goals; maintaining corporate commitment to the new venture; engaging outside experts; and creating strategic alliances inside and outside of the corporation. The strategies presented will help corporations build successful in‐house ventures which can extend the corporation’s market reach, leverage existing assets for increased profitability, or create new companies with a high return on investment. Top management, corporate strategic planners, and heads of newly‐formed divisions will find a blueprint for avoiding classic errors, anticipating obstacles to success, and applying strategies that create profitable new corporate ventures.



Tamer, J. (2005), "Successful strategies for new venture development", Handbook of Business Strategy, Vol. 6 No. 1, pp. 115-121.

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Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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