Become a “thought leader” and move ahead of your competition

Ken Lizotte (Chief Imaginative Officer of Emerson Consulting Group Inc. (Concord MA). He can be reached at ken@thoughtleading,com or by visiting

Handbook of Business Strategy

ISSN: 1077-5730

Publication date: 1 December 2005


The purpose of this paper is to illustrate the high competitive advantages of using thought leadership as a marketing strategy. The design of the paper is to draw conclusions from both anecdotal and research sources and focus on examples of how thought leadership is advantageous as well as a practical guide for taking steps to implement this approach. It was found that thought leadership is an approach available to everyone, though little known or little used nonetheless. The reader will learn the value of this approach and also attain clarity on how to employ it to benefit his/her company’s bottom line.



Lizotte, K. (2005), "Become a “thought leader” and move ahead of your competition", Handbook of Business Strategy, Vol. 6 No. 1, pp. 95-98.

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Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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