Fundraising as a small business enterprise
Abstract
Suggests that fundraisers too often focus on wooing donors of large gifts. A relatively small number of success stories notwithstanding, greater success is achieved by developing modest fundraising enterprises which can generate an income to support the organization. Such fundraising activities are, in actuality, small business enterprises. The author suggests that, like entrepreneurs, nonprofit fundraisers should develop detailed business plans. The article discusses steps for such a plan including generating fundraising ideas, establishing a time frame, reducing start‐up costs, planning, delegating tasks, and building upon success.
Keywords
Citation
Simon, M. (1997), "Fundraising as a small business enterprise", The Bottom Line, Vol. 10 No. 3, pp. 107-111. https://doi.org/10.1108/08880459710175359
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited