TY  - JOUR
AB  - Partnerships between academic libraries and college sports on fundraising projects are expanding. Such collaboration supports the interests of both organizations, and provides libraries with an invaluable boost to their development programs. Analyzes this phenomenon and outlines key strategies for promoting new initiatives.
VL  - 10
IS  - 2
SN  - 0888-045X
DO  - 10.1108/08880459710162975
UR  - https://doi.org/10.1108/08880459710162975
AU  - Neal James G.
PY  - 1997
Y1  - 1997/01/01
TI  - College sports and library fundraising
T2  - The Bottom Line
PB  - MCB UP Ltd
SP  - 58
EP  - 59
Y2  - 2024/04/18
ER  -