College sports and library fundraising
James G. Neal
(Sheridan Director, Milton S. Eisenhower Library, Johns Hopkins University, Baltimore, Maryland, USA)
1088
Abstract
Partnerships between academic libraries and college sports on fundraising projects are expanding. Such collaboration supports the interests of both organizations, and provides libraries with an invaluable boost to their development programs. Analyzes this phenomenon and outlines key strategies for promoting new initiatives.
Keywords
Citation
Neal, J.G. (1997), "College sports and library fundraising", The Bottom Line, Vol. 10 No. 2, pp. 58-59. https://doi.org/10.1108/08880459710162975
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited