The crisis as a challenge for growing: Some experiences of fundraising in two libraries at the University of Bologna

Abstract

Purpose

The purpose of this paper is to describe the fundraising activities carried out by two libraries at the University of Bologna (Italy), which could be adopted by other libraries.

Design/methodology/approach

The paper discusses the approach adopted and gives examples.

Findings

The crisis can be an opportunity to identify weaknesses and strengths and then to study the market and find economic support, but also to improve services in order to meet different needs.

Originality/value

The originality of the paper relies on the interpretation of the crisis as a challenge to build a network of library supporters and new interests in library services.

Citation

Citti, A. and Zuccoli, M. (2013), "The crisis as a challenge for growing: Some experiences of fundraising in two libraries at the University of Bologna", The Bottom Line, Vol. 26 No. 1, pp. 31-38. https://doi.org/10.1108/08880451311321573