To read the full version of this content please select one of the options below:

A more robust view of the revenue stream: are students a tool for corporate finance?

Terry Cottrell (University of St Francis, Joliet, Illinois, USA)

The Bottom Line

ISSN: 0888-045X

Article publication date: 23 August 2011

Abstract

Purpose

The purpose of this paper is to explore the viewpoint that college students serve the same function as customers purchasing products from corporations.

Design/methodology/approach

This paper gives comparisons and differences between the process of students learning through higher education and the process of customers buying a consumer good.

Findings

This paper recommends that while similarities exist between students and consumers, a more robust view should be maintained and communicated as a means of preserving the true nature of the academic enterprise above and beyond simple consumer activity.

Originality/value

This paper presents a clear acknowledgment that while all students consume knowledge, they are also all held to the expectation to return new knowledge. This reciprocity is not part of the ordinary consumer interchange.

Keywords

Citation

Cottrell, T. (2011), "A more robust view of the revenue stream: are students a tool for corporate finance?", The Bottom Line, Vol. 24 No. 2, pp. 118-121. https://doi.org/10.1108/08880451111169160

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited