TY  - JOUR
AB  - Purpose– The objective of this paper is to demonstrate the possibilities for strategically and politically repositioning a library, despite economic hardships, for stronger relations with administration, local government, and user communities.Design/methodology/approach– The paper presents a case study of Murray State University Libraries' efforts to seize the current recession to conduct capital construction planning, donor development, and political positioning for a new library facility. Additionally, the case study details some of the activities undertaken during the recession to implement a pay‐per‐view journal article process and value‐added reference services.Findings– This case study finds that strategically repositioning a library with administration, local government, or the user community can be undertaken on either larger or smaller scales, depending on the particular circumstances in which a library operates.Originality/value– While the literature is rife with papers urging libraries and librarians to undertake strategic and political repositioning efforts during economic recessions, this paper provides a holistic case study of a library successfully doing just that.
VL  - 24
IS  - 1
SN  - 0888-045X
DO  - 10.1108/08880451111142006
UR  - https://doi.org/10.1108/08880451111142006
AU  - Murray Adam
PY  - 2011
Y1  - 2011/01/01
TI  - Maximizing an economic recession through strategic organizational repositioning
T2  - The Bottom Line
PB  - Emerald Group Publishing Limited
SP  - 13
EP  - 23
Y2  - 2024/04/18
ER  -