The purpose of this article is to discuss the importance of managing the library's and the director's images.
The approach is to introduce the idea of image as a resource and then discuss how it should be properly managed.
The findings are that the library's image is closely related to that of its director and an image of great service is a key to the library's general health.
The value of this article is in learning how to cultivate the proper image as a director and for the library in order to reap the benefits of better funding and other types of support.
CitationDownload as .RIS
Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited