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Inviting the donor to give

Emily Silverman (University of Massachusetts, Amherst, Massachusetts, USA)

The Bottom Line

ISSN: 0888-045X

Article publication date: 27 November 2009

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Abstract

Purpose

The purpose of this paper is to provide suggestions for communicating library needs and opportunities to prospective donors.

Design/methodology/approach

The paper discusses and gives examples of outreach communications that can inspire support.

Findings

The paper proposes that fundraising opportunities can be communicated and enhanced through a variety of methods.

Originality/value

The value of the paper is in its suggestions for promoting the library's needs and opportunities through external communication means.

Keywords

Citation

Silverman, E. (2009), "Inviting the donor to give", The Bottom Line, Vol. 22 No. 4, pp. 139-141. https://doi.org/10.1108/08880450911010979

Publisher

:

Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited

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