Sustainability by engagement

Abstract

Purpose

The purpose of this paper is to define engagement and propose the utility of the concept in developing sustainable libraries.

Design/methodology/approach

The paper compares traditional “motivation” practices with methods of engagement for relevance in organizations where knowledge work is dominant or important.

Findings

The paper finds evidence that “motivation,” relying on rewards, is not productive in such organizations.

Practical applications

It is argued that traditional “motivation” practices are not productive with knowledge workers and that engagement ideas have the potential of attracting greater staff commitment.

Originality/value

The proposal is for directors and managers that engagement methods have the potential of attracting greater staff commitment to the organization and its work.

Citation

Marcum, J.W. (2009), "Sustainability by engagement", The Bottom Line, Vol. 22 No. 3, pp. 76-78. https://doi.org/10.1108/08880450910999622