Creating partnerships that pay off

Linda Bennett (Executive Director for Major Gifts for Southeast Michigan, and former Director of Development for the University Library, 1999‐2004, University of Michigan, Ann Arbor, Michigan, USA)

The Bottom Line

ISSN: 0888-045X

Publication date: 1 June 2005

Abstract

Purpose

To assist library development staff in redefining who their library donors and constituency are in order to broaden the donor pool.

Design/methodology/approach

Uses strategies developed by fund‐raising efforts at the University of Michigan.

Findings

Cooperative development initiatives can lead to untapped fund‐raising opportunities by looking across campus and considering developing new relationships with departments and colleagues, thinking creatively about cultivation opportunities, and educating and finding ways to reward new friends.

Originality/value

Suggests ideas that lead to a library development program that can engage and touch lives on campus and in the community, which also can translate into fund‐raising opportunities.

Keywords

Citation

Bennett, L. (2005), "Creating partnerships that pay off", The Bottom Line, Vol. 18 No. 2, pp. 92-94. https://doi.org/10.1108/08880450510597541

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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