Taking donations in cyberspace
Abstract
Purpose
To illustrate that potential donors often can have difficulty in determining how to give to libraries and offer solutions that libraries can employ to eliminate those barriers.
Design/methodology/approach
Uses real‐life examples to illustrate various ways donors can give to libraries and presents options libraries can use to make giving simple and easy.
Findings
Libraries currently under‐use the potential of online donations. This can be overcome by prominently posting donation options on the library's Web home page, and make donating to the library simple and easy.
Originality/value
Suggests options for libraries to incorporate that can simplify the online giving process.
Keywords
Citation
Holt, G.E. and Horn, G. (2005), "Taking donations in cyberspace", The Bottom Line, Vol. 18 No. 1, pp. 24-28. https://doi.org/10.1108/08880450510582024
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited