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What every library can (and should) do to increase private support through planned gifts

John McKee (John McKee is Associate Director of Gift Planning, University of Maryland, College Park, Maryland, USA.)

The Bottom Line

ISSN: 0888-045X

Article publication date: 1 December 2003

428

Abstract

Everyone knows an outright gift when they see it: a one‐time gift of cash, or a pledge, a permanent gift of manuscripts, or a gift of appreciated stock which is sold by the charity for cash proceeds; even the donation of a single book is an “outright” gift to the library. A planned gift is as much a process as it is a charitable transaction. While a full discussion of the range of planned giving is beyond the scope of this article, a short definition will suffice: a planned gift is one that conforms to goals of the donor’s formal plan regarding their finances, retirement, or estate.

Keywords

Citation

McKee, J. (2003), "What every library can (and should) do to increase private support through planned gifts", The Bottom Line, Vol. 16 No. 4, pp. 151-153. https://doi.org/10.1108/08880450310507038

Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited

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