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The internationalization of services: trends, obstacles and issues

Saeed Samiee (Collins Professor of Marketing and International Business, College of Business Administration, The University of Tulsa, Oklahoma, USA)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 1 August 1999

6904

Abstract

The international market for services grew to $1.2 trillion in 1995 and has been growing at double‐digit rates. The USA possesses the lion’s share of the world’s services exports and stands to gain significantly from lower barriers to trade in services. However, despite the significant progress already made, numerous barriers remain and many countries have not joined the multilateral negotiations for eliminating or lowering existing barriers. This study examines the history of market access and trends, the obstacles to the international marketing of services, and key issues including classification methods and economic, regulatory, and cultural impediments, and offers directions for future research.

Keywords

Citation

Samiee, S. (1999), "The internationalization of services: trends, obstacles and issues", Journal of Services Marketing, Vol. 13 No. 4/5, pp. 319-336. https://doi.org/10.1108/08876049910282574

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited

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