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A cross‐sectional test of the effect and conceptualization of service value

J. Joseph Cronin (Department of Marketing, Florida State University, Tallahassee, Florida, USA)
Michael K. Brady (Department of Marketing, Florida State University, Tallahassee, Florida, USA)
Richard R. Brand (Department of Marketing, Florida State University, Tallahassee, Florida, USA)
Roscoe Hightower Jr (Department of Marketing, Florida State University, Tallahassee, Florida, USA)
Donald J. Shemwell (Department of Marketing, Florida State University, Tallahassee, Florida, USA)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 1 December 1997

6020

Abstract

Focusses attention on service value as a construct which may help explain consumer decision making; however, to date this attention has been largely conceptual. Finds from the results of two empirical studies that models of consumer decision‐making which include service value explain significantly more variance in purchase intentions than models which include only service quality or cost factors, and the means by which consumers form service value perceptions is best depicted as a cognitive addition process.

Keywords

Citation

Cronin, J.J., Brady, M.K., Brand, R.R., Hightower, R. and Shemwell, D.J. (1997), "A cross‐sectional test of the effect and conceptualization of service value", Journal of Services Marketing, Vol. 11 No. 6, pp. 375-391. https://doi.org/10.1108/08876049710187482

Publisher

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MCB UP Ltd

Copyright © 1997, MCB UP Limited

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