TY  - JOUR
AB  - Reports the findings of a controlled field study examining the effects of background music on shopping behavior in a traditional service environment: a supermarket. Finds that musical preference influenced both the amount of time and money shoppers spent in the service environment, although musical tempo and volume had no observable effects. Provides additional insight into the effects of background music on shopping behavior as well as some important considerations for the design of retail and service environments and ambience.
VL  - 10
IS  - 2
SN  - 0887-6045
DO  - 10.1108/08876049610114249
UR  - https://doi.org/10.1108/08876049610114249
AU  - Duncan Herrington J.
PY  - 1996
Y1  - 1996/01/01
TI  - Effects of music in service environments: a field study
T2  - Journal of Services Marketing
PB  - MCB UP Ltd
SP  - 26
EP  - 41
Y2  - 2024/04/23
ER  -