Effects of music in service environments: a field study

J. Duncan Herrington (Assistant Professor of Marketing at Radford University, Virginia, USA. Louis)

Journal of Services Marketing

ISSN: 0887-6045

Publication date: 1 April 1996

Abstract

Reports the findings of a controlled field study examining the effects of background music on shopping behavior in a traditional service environment: a supermarket. Finds that musical preference influenced both the amount of time and money shoppers spent in the service environment, although musical tempo and volume had no observable effects. Provides additional insight into the effects of background music on shopping behavior as well as some important considerations for the design of retail and service environments and ambience.

Keywords

Citation

Duncan Herrington, J. (1996), "Effects of music in service environments: a field study", Journal of Services Marketing, Vol. 10 No. 2, pp. 26-41. https://doi.org/10.1108/08876049610114249

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Publisher

:

MCB UP Ltd

Copyright © 1996, MCB UP Limited

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