TY  - JOUR
AB  - Points out that collaborative relationships, such as partnering between service suppliers and client firms, are often seen as a strategy for improving quality and reducing costs. Yet, successful relationship building depends on situational factors that serve to nurture and sustain the relationship. Sets forth a proposed framework and develops a decision model that managers can use to improve the process for deciding whether or not to partner with research suppliers. Understanding what it takes to make a partnership effective will enable managers to avoid unproductive and costly mistakes in relationship building.
VL  - 10
IS  - 1
SN  - 0887-6045
DO  - 10.1108/08876049610106707
UR  - https://doi.org/10.1108/08876049610106707
AU  - Boughton Paul D.
AU  - Nowak Linda
AU  - Washburn Judith
PY  - 1996
Y1  - 1996/01/01
TI  - A decision model for marketing research relationship choices
T2  - Journal of Services Marketing
PB  - MCB UP Ltd
SP  - 56
EP  - 69
Y2  - 2024/04/25
ER  -