TY  - JOUR
AB  - Past studies indicate that there is a close relationship between
spread of credit card usage in a country and its stage of socio‐economic
development. With increased level of socio‐economic and technological
development, credit card usage particularly increases in developing
countries. Studies credit card usage behavior in an advanced developing
country – Turkey. An empirical research study conducted in urban
Turkey indicates that there are certain relationships between
socio‐economic and demographic characteristics of Turkish consumers and
their credit cardholding and usage behaviors. In light of the survey
findings, offers a number of marketing strategy guidelines for credit
card issuers in developing countries to remain competitive as well as
creating more market growth opportunities in this growing service
industry.
VL  - 9
IS  - 4
SN  - 0887-6045
DO  - 10.1108/08876049510094496
UR  - https://doi.org/10.1108/08876049510094496
AU  - Kaynak Erdener
AU  - Kucukemiroglu Orsay
AU  - Ozmen Ahemt
PY  - 1995
Y1  - 1995/01/01
TI  - Correlates of credit card acceptance and usage in an advanced
developing Middle Eastern country
T2  - Journal of Services Marketing
PB  - MCB UP Ltd
SP  - 52
EP  - 63
Y2  - 2024/04/25
ER  -