The relative effects of national stereotype and advertising information on the selection of a service provider: an empirical study

Abstract

Asks whether service provider nationality significantly influences consumer decision making and, if so, whether the influence of national stereotype is moderated by the presence of additional information, such as professional credentials or service availability, or by the consumer′s nationality. Identifies a significant three‐way interaction effect involving provider nationality, supplemental advertising information and consumer nationality.

Citation

Jean Harrison‐Walker, L. (1995), "The relative effects of national stereotype and advertising information on the selection of a service provider: an empirical study", Journal of Services Marketing, Vol. 9 No. 1, pp. 47-59. https://doi.org/10.1108/08876049510079880