TY  - JOUR
AB  - Discusses many of the empirical studies relating to the effects of
background music on a wide range of consumer behaviours and outlines the
relevant features and limitations of these studies. Suggests that, while
research has identified relationships between specific behaviours and
specific musical characteristics (e.g. tempo, volume, mode), retailers
should practice caution when attempting to manipulate specific aspects
of their background music. A safer and potentially more effective
strategy would be to select background music that reflects the musical
preferences of targeted consumer segments. Presents useful information
regarding selection of appropriate background music.
VL  - 8
IS  - 3
SN  - 0887-6045
DO  - 10.1108/08876049410065615
UR  - https://doi.org/10.1108/08876049410065615
AU  - Duncan Herrington J.
AU  - Capella Louis M.
PY  - 1994
Y1  - 1994/01/01
TI  - Practical Applications of Music in Service Settings
T2  - Journal of Services Marketing
PB  - MCB UP Ltd
SP  - 50
EP  - 65
Y2  - 2024/04/19
ER  -