TY  - JOUR
AB  - Recent changes in the financial services industry have placed
unprecedented pressure on senior managers to develop and launch new
services. Presents the results of a study into the development
activities of new financial services through a comparison of successful
and unsuccessful new services. It was discovered that the development
activities are more rigorous and comprehensive for successful new
services than for failures. Institutions which used a systematic process
of well‐defined development stages tended to have higher chances of
successful outcomes.
VL  - 8
IS  - 3
SN  - 0887-6045
DO  - 10.1108/08876049410065606
UR  - https://doi.org/10.1108/08876049410065606
AU  - Edgett Scott
PY  - 1994
Y1  - 1994/01/01
TI  - The Traits of Successful New Service Development
T2  - Journal of Services Marketing
PB  - MCB UP Ltd
SP  - 40
EP  - 49
Y2  - 2024/04/23
ER  -