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Use of Credit Cards by Older Americans

Anil Mathur (Assistant Professor of Marketing at Hofshra University, Hempstead, New York)
George P. Moschis (Professor of Marketing and Director of the Center for Mature Consumer Studies, Georgia State University, Atlanta, Georgia, USA)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 1 March 1994

1926

Abstract

Although older American spend increasingly large sums of money on goods and services, it is widely believed by financial service providers and retailers that these individuals make relatively little use of credit cards. Using a large national sample of respondents from different age groups, finds that older adults use credit cards as frequently as younger adults when circumstances and opportunities for consumption in both groups are similar. Age‐related declines in use of credit cards may reflect changes in lifestyles and other circumstances associated with age, not age per se. Discusses implications of the results for retailers and consumer credit lenders.

Keywords

Citation

Mathur, A. and Moschis, G.P. (1994), "Use of Credit Cards by Older Americans", Journal of Services Marketing, Vol. 8 No. 1, pp. 27-36. https://doi.org/10.1108/08876049410053276

Publisher

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MCB UP Ltd

Copyright © 1994, MCB UP Limited

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