TY  - JOUR
AB  - Notes how service encounters have tended to be viewed as an
interaction between service providers and service customers. Examines
situations where the main encounter is the interaction between the
facility and the customer. Considers different perspectives for planning
service facilities – operational, locational, atmospheric/image,
consumer use, contact personnel. Argues that congruent facilities are
those that can succeed in integrating these competing perspectives.
VL  - 6
IS  - 3
SN  - 0887-6045
DO  - 10.1108/08876049210035926
UR  - https://doi.org/10.1108/08876049210035926
AU  - Turley L.W.
AU  - Fugate Douglas L.
PY  - 1992
Y1  - 1992/01/01
TI  - The Multidimensional Nature of Service Facilities
T2  - Journal of Services Marketing
PB  - MCB UP Ltd
SP  - 37
EP  - 45
Y2  - 2024/04/24
ER  -