TY  - JOUR
AB  - Reports on the difficulties currently faced by department stores.
Argues that a return to a true service orientation is needed. Discusses
consumer attitudes towards the service offered in such stores via the
results of a focus group interview, ranking and perceptual mapping of
store services. Offers managerial guidelines for implementing a
successful service strategy.
VL  - 6
IS  - 2
SN  - 0887-6045
DO  - 10.1108/08876049210035818
UR  - https://doi.org/10.1108/08876049210035818
AU  - Dotson Michael
AU  - Patton W.E.
PY  - 1992
Y1  - 1992/01/01
TI  - Consumer Perceptions of Department Store Service: a Lesson
for Retailers
T2  - Journal of Services Marketing
PB  - MCB UP Ltd
SP  - 15
EP  - 28
Y2  - 2024/04/25
ER  -