TY  - JOUR
AB  - Discusses the relevance of formal marketing information systems for
services marketing. Examines information technology and its potential
for services marketing, presenting a design for an integrated services
marketing information system. Examines emerging technologies and their
applications to service marketing problems. Considers the overlap
between marketing and operations for service businesses. Concludes with
a discussion of an implementation vector for exploiting the benefits of
this overlap and of related managerial issues.
VL  - 6
IS  - 1
SN  - 0887-6045
DO  - 10.1108/08876049210035773
UR  - https://doi.org/10.1108/08876049210035773
AU  - Sisodia Rajendra S.
PY  - 1992
Y1  - 1992/01/01
TI  - Marketing Information and Decision Support Systems for
Services
T2  - Journal of Services Marketing
PB  - MCB UP Ltd
SP  - 51
EP  - 64
Y2  - 2024/04/25
ER  -