Marketing Information and Decision Support Systems for Services

Abstract

Discusses the relevance of formal marketing information systems for services marketing. Examines information technology and its potential for services marketing, presenting a design for an integrated services marketing information system. Examines emerging technologies and their applications to service marketing problems. Considers the overlap between marketing and operations for service businesses. Concludes with a discussion of an implementation vector for exploiting the benefits of this overlap and of related managerial issues.

Citation

Sisodia, R.S. (1992), "Marketing Information and Decision Support Systems for Services", Journal of Services Marketing, Vol. 6 No. 1, pp. 51-64. https://doi.org/10.1108/08876049210035773