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Marketing Information and Decision Support Systems for Services

Rajendra S. Sisodia (Assistant Professor of Marketing at George Mason University in Fairfax, Virginia)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 1 January 1992


Discusses the relevance of formal marketing information systems for services marketing. Examines information technology and its potential for services marketing, presenting a design for an integrated services marketing information system. Examines emerging technologies and their applications to service marketing problems. Considers the overlap between marketing and operations for service businesses. Concludes with a discussion of an implementation vector for exploiting the benefits of this overlap and of related managerial issues.



Sisodia, R.S. (1992), "Marketing Information and Decision Support Systems for Services", Journal of Services Marketing, Vol. 6 No. 1, pp. 51-64.




Copyright © 1992, MCB UP Limited