TY  - JOUR
AB  - Offers a personal commentary considering the real essence of good
service. Argues that at the heart of service distinction is human
interaction and personalization. Considers a range of examples from
personal life experience. Recommends that in order to
“invent” legendary service, companies must work particularly
at ensuring that the customer leaves with positive memories after
finishing dealing with the business.
VL  - 6
IS  - 1
SN  - 0887-6045
DO  - 10.1108/08876049210035746
UR  - https://doi.org/10.1108/08876049210035746
AU  - Bell Chip
PY  - 1992
Y1  - 1992/01/01
TI  - How to Invent Service
T2  - Journal of Services Marketing
PB  - MCB UP Ltd
SP  - 37
EP  - 39
Y2  - 2024/04/25
ER  -