TY  - JOUR
AB  - Considers the dehumanization and weak service performance in the
banking industry as it seeks to increase its efficiency. Argues that
since customers are demanding more humanized banking, banks must narrow
this gap between supply and demand by evaluating their marketing
deficiencies and becoming more proactive. Considers a model for
developing a bank′s effectiveness and improving customer satisfaction,
thus developing a competitive edge.
VL  - 6
IS  - 1
SN  - 0887-6045
DO  - 10.1108/08876049210035700
UR  - https://doi.org/10.1108/08876049210035700
AU  - Coskun A.
AU  - Frohlich Cheryl J.
PY  - 1992
Y1  - 1992/01/01
TI  - Service: the Competitive Edge in Banking
T2  - Journal of Services Marketing
PB  - MCB UP Ltd
SP  - 15
EP  - 22
Y2  - 2024/09/18
ER  -