TY  - JOUR
AB  - Uses a company study focusing on Lexus, a Toyota dealership, to
examine the importance of person‐to‐person relationships in sales.
Describes various features of the service strategy used by Lexus
dealers. Concludes with figures demonstrating the success of the Lexus
philosophy.
VL  - 5
IS  - 4
SN  - 0887-6045
DO  - 10.1108/08876049110035657
UR  - https://doi.org/10.1108/08876049110035657
AU  - Davis Illingworth J.
PY  - 1991
Y1  - 1991/01/01
TI  - Relationship Marketing: Pursuing the Perfect
Person‐to‐Person Relationship
T2  - Journal of Services Marketing
PB  - MCB UP Ltd
SP  - 49
EP  - 52
Y2  - 2024/05/14
ER  -