Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769110035054. When citing the article, please cite: Scott M. Smith, David S. Alcorn, (1991), “Cause marketing: a new direction in the marketing of corporate responsibility”, Journal of Consumer Marketing, Vol. 8 Iss: 3, pp .19 - 35.

Citation

(1991), "Erratum", Journal of Services Marketing, Vol. 5 No. 4, pp. 21-37. https://doi.org/10.1108/08876049110035639