TY  - JOUR
AB  - Explores the application of expert systems in the field of services
marketing. Describes the basics of the technology along with several
hypothetical systems. Concludes with a brief examination of costs versus
benefits, system design and implementation issues, together with the
potential for other artificial intelligence technologies to contribute
to the management of services marketing. Notes that advanced
applications such as expert systems will dramatically change the
competitive landscape of the future.
VL  - 5
IS  - 3
SN  - 0887-6045
DO  - 10.1108/08876049110035611
UR  - https://doi.org/10.1108/08876049110035611
AU  - Sisodia Rajendra S.
PY  - 1991
Y1  - 1991/01/01
TI  - Expert Systems for Services Marketing – Prospects and
Payoffs
T2  - Journal of Services Marketing
PB  - MCB UP Ltd
SP  - 37
EP  - 54
Y2  - 2024/04/25
ER  -