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Marketing Services Internationally: Barriers and Management Strategies

Lee D. Dahringer (Associate Professor of Marketing at Emory Business School, Atlanta, Georgia.)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 1 March 1991


Focuses on the international marketing of services and the need for service marketers to be aware ofbarriers to international marketing unique to the service sector, as well as of management strategies for overcoming such barriers. Describes fundamental barriers to the successful international marketing of services. Includes a discussion of the significance of GATT. Explores managerial implications of tariff and non‐tariff barriers for international services marketing.



Dahringer, L.D. (1991), "Marketing Services Internationally: Barriers and Management Strategies", Journal of Services Marketing, Vol. 5 No. 3, pp. 5-17.




Copyright © 1991, MCB UP Limited