TY  - JOUR
AB  - Argues that all service encounters can be thought of as sharing
common elements and common problems. Considers some common issues faced
by a variety of personal service providers, maintaining that researchers
and managers can understand consumer classification and evaluation of
services by comparing functionally dissimilar services. Analyses data
from a consumer survey on attitudes to 16different household and
personal services. Uses cluster analysis of these services, showing two
dimensions, Service Locus and Service Instigation. Examines the relative
importance of service attributes across these clusters.
VL  - 5
IS  - 2
SN  - 0887-6045
DO  - 10.1108/08876049110035512
UR  - https://doi.org/10.1108/08876049110035512
AU  - Solomon Michael R.
AU  - Solomon Michael R.
PY  - 1991
Y1  - 1991/01/01
TI  - Benefiting from Structural Similarities Among Personal
Services
T2  - Journal of Services Marketing
PB  - MCB UP Ltd
SP  - 23
EP  - 32
Y2  - 2024/04/25
ER  -