TY  - JOUR
AB  - States that understanding of the durability of differentiation and
positioning as strategies is generally limited, although these areas are
of great interest to service marketers. Argues that service marketers
must be aware of the need to create and implement durable strategies.
Proposes a framework for identifying strategies resistant to competitive
imitation, based on the isolating mechanisms idea. Gives examples of
differentiation strategies useful for exploiting isolating mechanisms.
Concludes that managers analysing the role of both competitive and
customer‐based isolating mechanisms will be morelikely to adopt a
long‐term, proactive view of service differentiation.
VL  - 5
IS  - 1
SN  - 0887-6045
DO  - 10.1108/08876049110035459
UR  - https://doi.org/10.1108/08876049110035459
AU  - Fisher Robert J.
PY  - 1991
Y1  - 1991/01/01
TI  - Durable Differentiation Strategies for Services
T2  - Journal of Services Marketing
PB  - MCB UP Ltd
SP  - 19
EP  - 28
Y2  - 2024/04/25
ER  -