TY  - JOUR
AB  - Provides insight into the concept of quality in the service market
by investigating possible influences on consumer expectations of quality
and how these expectations may be better met. Reports on a study
examining the effects of certain stimuli on expectations regarding
different types of service. Discovers that significant differences were
found regarding the nature of the expectations as the stimuli
werevaried, differences which remained after involvement and the removal
of personal need effects. Offers recommendations to service providers
and includes an explanation of the methodology used in the study.
VL  - 5
IS  - 1
SN  - 0887-6045
DO  - 10.1108/08876049110035440
UR  - https://doi.org/10.1108/08876049110035440
AU  - Webster Cynthia
PY  - 1991
Y1  - 1991/01/01
TI  - Influences Upon Consumer Expectations of Services
T2  - Journal of Services Marketing
PB  - MCB UP Ltd
SP  - 5
EP  - 17
Y2  - 2024/04/19
ER  -