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A SOS construct of negative emotions in customers' service experience (CSE) and service recovery by firms (SRF)

Sander Svari (Oslo School of Management, Oslo, Norway)
Terje Slåtten (Lillehammer University College, Lillehammer, Norway)
Göran Svensson (Oslo School of Management, Oslo, Norway)
Bo Edvardsson (Karlstad University, Karlstad, Sweden)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 2 August 2011

Abstract

Purpose

The objective of this paper is to test the validity and reliability of a SOS construct and its dimensions (i.e. self, other and situational) of negative emotions in the context of consumers' service experience (CSE) and the following processes of service recovery by firms (SRF).

Design/methodology/approach

A triangular approach was used, based on interviews and a survey in the Norwegian tourism industry. This paper reports the results from the survey consisting of 3,104 customers.

Findings

Exploratory and confirmatory factor analyses have been used to examine and test the SOS construct of negative emotions in CSE and SRF. The SOS construct tested has indicated an acceptable fit, validity and reliability.

Research limitations/implications

The SOS construct of CSE and SRF may be seen as a seed for future research in refining and extending endeavors of managing critical incidents in CSE and SRF.

Practical implications

Strategies to manage CSE and SRF should be aimed at solving the three different SOS dimensions of negative incidents in service encounters, namely those that are caused by the customer, the company, or the situation.

Originality/value

The SOS construct brings together, complements and fortifies existing theory and previous research in the context of negative emotions in CSE and SRF.

Keywords

Citation

Svari, S., Slåtten, T., Svensson, G. and Edvardsson, B. (2011), "A SOS construct of negative emotions in customers' service experience (CSE) and service recovery by firms (SRF)", Journal of Services Marketing, Vol. 25 No. 5, pp. 323-335. https://doi.org/10.1108/08876041111149685

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited