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Exploring the relationships between e‐service quality, satisfaction, attitudes and behaviours in content‐driven e‐service web sites

Jamie Carlson (School of Business and Management, The University of Newcastle, Callaghan, Australia)
Aron O'Cass (Newcastle Graduate School of Business, The University of Newcastle, Newcastle, Australia)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 27 April 2010

8986

Abstract

Purpose

The objective of this paper is to develop a conceptual model to examine the relationships among e‐service quality, consumer satisfaction, attitudes towards the web site and behavioural intentions in the context of content‐driven web sites.

Design/methodology/approach

Data from an online survey of 518 consumers were collected with the partial least squares (PLS) structural equation modelling technique used to empirically test the model.

Findings

Findings suggest that positive evaluations of e‐service quality influences positive levels of consumer satisfaction, consumer attitudes towards the web site and behavioural intentions within the specific service context of content‐driven professional sports web sites.

Research limitations/implications

The study specifically focuses on content‐centric web sites within a single service domain being professional sport. Future research can apply the framework to other service sectors on the internet, as well as to other cultural settings.

Practical implications

The study suggests that practitioners can use the model developed in this study to assist in allocating resources to the essential, or under‐performing, e‐service quality attributes needed to drive positive consumer satisfaction, attitudes and behavioural intentions.

Originality/value

The paper proposes and empirically supports the idea that e‐service quality influences consumer attitudes as well as consumer satisfaction and behavioural intentions in the context of content‐driven (professional sports) web sites. Moreover, the results of this study provide managers with a useful framework to manage content driven e‐services, as well as for researchers interested in the issue of managing e‐service quality.

Keywords

Citation

Carlson, J. and O'Cass, A. (2010), "Exploring the relationships between e‐service quality, satisfaction, attitudes and behaviours in content‐driven e‐service web sites", Journal of Services Marketing, Vol. 24 No. 2, pp. 112-127. https://doi.org/10.1108/08876041011031091

Publisher

:

Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

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