The export of e‐services in the age of technology transformation: challenges and implications for international service providers

Rajshekhar G. Javalgi (Professor of Marketing and International Business in the Department of Marketing, James J. Nance College of Business, Cleveland State University, Cleveland, Ohio, USA)
Charles L. Martin (Professor of Marketing in the W. Frank Barton School of Business, Wichita State University, Wichita, Kansas, USA)
Patricia R. Todd (Global Business Manager, Lubrizol Corporation, Wickliffe, Ohio, USA)

Journal of Services Marketing

ISSN: 0887-6045

Publication date: 1 December 2004

Abstract

Advancements in information and communication technologies have created unprecedented opportunities to services providers in both developing and developed countries. The service sector represents one of the fastest growing areas of exports in the global trade. The Internet and e‐commerce make it possible to sell a variety of services, ranging from airline tickets to financial services, from anywhere in the world, around the clock. International delivery of services through electronic means is creating value in the supply chain by the reduction of many of the barriers to entry. This paper focuses on the determinants influencing the diffusion and export of e‐services across borders. The paper also presents strategic challenges, followed by implications for service providers.

Keywords

Citation

Javalgi, R., Martin, C. and Todd, P. (2004), "The export of e‐services in the age of technology transformation: challenges and implications for international service providers", Journal of Services Marketing, Vol. 18 No. 7, pp. 560-573. https://doi.org/10.1108/08876040410561884

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Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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