TY  - JOUR
AB  - An increasing number of consumers are turning to the Internet to make their purchases. Yet, many e‐tailers are going out of business or retrenching. If e‐tailers hope to attract and retain satisfied online shoppers, they need to know what evaluative criteria consumers use when selecting an e‐tailer. Past research has provided some insight into what characteristics shoppers assess in cyberspace outlets. The extant work, though, has not been without its limitations. Consequently, the present study utilizes a literature review, qualitative research, and quantitative research to identify the underlying e‐store choice dimensions of shoppers. In addition, results of multiple regression analysis show that merchandise and interactivity Web attributes are predictors of consumers' attitude toward online shopping. Implications for e‐store managers and future research are also provided.
VL  - 18
IS  - 7
SN  - 0887-6045
DO  - 10.1108/08876040410561839
UR  - https://doi.org/10.1108/08876040410561839
AU  - Lim Heejin
AU  - Dubinsky Alan J.
PY  - 2004
Y1  - 2004/01/01
TI  - Consumers' perceptions of e‐shopping characteristics: an expectancy‐value approach
T2  - Journal of Services Marketing
PB  - Emerald Group Publishing Limited
SP  - 500
EP  - 513
Y2  - 2024/04/25
ER  -