TY  - JOUR
AB  - In the services marketing literature, few service classifications are based on how customers view services, and fewer of these have been validated cross‐culturally. To fill this gap, this research presents the results of a study that examined how US and French customers perceived and classified a set of 13 services based on multidimensional scaling. Service classifications were developed on a perceptual space where the actual services were mapped for two countries, the USA and France. The results of the study suggest that there are two underlying dimensions that explain approximately 80 percent of the total variance in service perceptions and classifications. The dimensions and correlations for the classifications and services displayed many consistencies and some differences among American and French consumers. Directions for future academic research and managerial implications are cited and discussed.
VL  - 18
IS  - 6
SN  - 0887-6045
DO  - 10.1108/08876040410557212
UR  - https://doi.org/10.1108/08876040410557212
AU  - Cunningham Lawrence F.
AU  - Young Clifford E.
AU  - Ulaga Wolfgang
AU  - Lee Moonkyu
PY  - 2004
Y1  - 2004/01/01
TI  - Consumer views of service classifications in the USA and France
T2  - Journal of Services Marketing
PB  - Emerald Group Publishing Limited
SP  - 421
EP  - 432
Y2  - 2024/04/20
ER  -