To read the full version of this content please select one of the options below:

Services Marketing: People, Technology, Strategy (5th ed.)

Bo Edvardsson (Karlstad University, Sweden)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 1 August 2004

Citation

Edvardsson, B. (2004), "Services Marketing: People, Technology, Strategy (5th ed.)", Journal of Services Marketing, Vol. 18 No. 5, pp. 413-414. https://doi.org/10.1108/08876040410548320

Publisher

:

Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited