Services Marketing: People, Technology, Strategy (5th ed.)
Bo Edvardsson
(Karlstad University, Sweden)
Citation
Edvardsson, B. (2004), "Services Marketing: People, Technology, Strategy (5th ed.)", Journal of Services Marketing, Vol. 18 No. 5, pp. 413-414. https://doi.org/10.1108/08876040410548320
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited