To read the full version of this content please select one of the options below:

Effects of contact employee supports on critical employee responses and customer service evaluation

Mahn Hee Yoon (Associate Professor of Marketing in the Department of Business Administration, Taegu University, Gyeongbuk, South Korea)
Jai Hyun Seo (Associate Professor of Management in the Department of Management, Taegu University, Gyeongbuk, South Korea)
Tae Seog Yoon (Professor of International Business in the Department of Business Administration, Taegu University, Gyeongbuk, South Korea)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 1 August 2004

Abstract

This paper examines several sources of support for contact employees in service encounters. These sources of support, including organization support, supervisory support, and customer's participation, are proposed to affect the attitudes and behaviors of employees, and consequently affect customer's perceptions of employees' service quality. This study, which combines perceptions from customers and their contact employees, shows that three sources of support for employees contribute significantly to job satisfaction and employee service quality, while perceived organizational support and customer participation affect service effort. Also, the empirical results indicate that both employee service effort and job satisfaction play strong, central roles in determining customers' perceptions of employee service quality. They were found to be effective mediators linking employees' cognitive appraisal of various sources of support to service quality.

Keywords

Citation

Hee Yoon, M., Hyun Seo, J. and Seog Yoon, T. (2004), "Effects of contact employee supports on critical employee responses and customer service evaluation", Journal of Services Marketing, Vol. 18 No. 5, pp. 395-412. https://doi.org/10.1108/08876040410548311

Publisher

:

Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited