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New service development: a network perspective

Fiona Syson (Senior Lecturer in Marketing, Edge Hill College of Higher Education, Ormskirk, Lancashire, UK)
Helen Perks (Lecturer in Marketing, Manchester School of Management, UMIST, Manchester, UK)

Journal of Services Marketing

ISSN: 0887-6045

Publication date: 1 June 2004

Abstract

This paper generates a network perspective of the development of new services. Service development within a network environment is at an early stage of understanding and has received little attention. The authors contribute to greater understanding of the new service development process by conceptually developing and integrating two themes: the development of new services and the innovation process within networks, rooted in the study of industrial networks. The conceptual discussion is further strengthened by a case study of network‐based new service development in the financial services sector.

Keywords

Citation

Syson, F. and Perks, H. (2004), "New service development: a network perspective", Journal of Services Marketing, Vol. 18 No. 4, pp. 255-266. https://doi.org/10.1108/08876040410542254

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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