TY  - JOUR
AB  - Focuses on the commonly cited marketing problems that arise from the special characteristics of services. Empirically tests for the differing impact of these problems among service organizations, by assessing marketing managers’ perceptions about the problems that their organizations face. Results suggest that managers from three main service typologies (based on Silvestro et al’s 1992 classification scheme) do perceive differences in the degree of impact the problems have on their organizations. The findings and their strategic implications for marketing managers are discussed, along with limitations and future areas of research.
VL  - 14
IS  - 7
SN  - 0887-6045
DO  - 10.1108/08876040010352754
UR  - https://doi.org/10.1108/08876040010352754
AU  - Clemes Michael
AU  - Mollenkopf Diane
AU  - Burn Darryl
PY  - 2000
Y1  - 2000/01/01
TI  - An investigation of marketing problems across service typologies
T2  - Journal of Services Marketing
PB  - MCB UP Ltd
SP  - 573
EP  - 594
Y2  - 2024/04/25
ER  -