TY  - JOUR
AB  - A literature review of relevant empirical research examining the influence of background music within the context of service environments is presented. Studies revealing significant relationships between specific musical variables and desired consumer behavioural outcomes are displayed in a visual framework entitled the Musicscape. This framework draws on Bitner’s model of the Servicescape, which highlights music as just one of a range of ambient conditions influencing behaviour. The Musicscape provides an extended version of Bitner’s Servicescape model by focusing in detail on just one of these elements, the musical variable. Additional figures demonstrate an even more focused breakdown of Musicscape interactions by including arrows which identify the direction of significant relationships revealed in empirical studies. The framework portrays in visual terms the inherent complexity of attempts to influence response and subsequent behaviour by using music within a service environment.
VL  - 14
IS  - 7
SN  - 0887-6045
DO  - 10.1108/08876040010352673
UR  - https://doi.org/10.1108/08876040010352673
AU  - Oakes Steve
PY  - 2000
Y1  - 2000/01/01
TI  - The influence of the musicscape within service environments
T2  - Journal of Services Marketing
PB  - MCB UP Ltd
SP  - 539
EP  - 556
Y2  - 2024/05/14
ER  -