TY - JOUR AB - Presents the findings of an exploratory study into the motives and experiences of British firms participating in international joint ventures in Hungary. A great deal of foreign direct investment has been taking place in Central and Eastern Europe since the early 1990s. To date, little research has been conducted on the impact of this investment. A mail study of British firms operating in Hungary was conducted. The results reveal that its stable economic environment and the potential of its market were the primary reasons why firms invested in Hungary. However, political, economic and institutional problems are being experienced by investors. VL - 13 IS - 2 SN - 0885-8624 DO - 10.1108/08858629810213360 UR - https://doi.org/10.1108/08858629810213360 AU - Fahy John AU - Shipley David AU - Egan Colin AU - Neale Bill PY - 1998 Y1 - 1998/01/01 TI - Motives and experiences of international joint venture partners in Hungary T2 - Journal of Business & Industrial Marketing PB - MCB UP Ltd SP - 155 EP - 165 Y2 - 2024/04/19 ER -